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How to select my next holiday destination: Instagrammability


This photo shows exactly what’s wrong about the whole thing… the picture is more important than the experience (Photo: Sebastian Pichler)

It’s been spring for almost a week now, and I am SO enjoying it. But it’s also time to prepare for what’s coming next. Because… Summer is coming!

And summer means vacation. So…where to go this time? While browsing travelsites, I came across an article about how other people solve this enormous problem. I am not sure whether I find it fascinating, or horribly sad.

How do milennials decide their holiday destination?

Well, according to The Independant it’s not price. It is also not culture. Not food. Not political stability. It isn’t about culture or history. All that matters to the Millennial is “Instagrammability” (I didn’t even know that’s a word! According to a study, 40,1% of the Millenials use “Instagrammability” as a deciding factor.

And no, it’s not that they see Instagrams that inspire them to go to these places. It is actually the “value” they think their destination will have for their account. They don’t go to place X because they think they will like it, but because they think OTHERS will like that they went there. They go for the likes and followers.

Now…that’s pretty sad.



Travel the world, see places. Because you want to (Photo: Unsplash)

The survey was held by a home insurance company (???)  that asked more than 1,000 British Millennials (18-33 yo) what was most important when choosing a holiday destination. And indeed, “Instagrammability” came out as most important.

Other reasons?

“I have no shame in admitting I love going to places that I know will look good on Instagram, but that’s not the only reason for choosing them,”  25-year-old Rebecca told The Independent.

Thank god (or Jahwe, or Allah, Shiva, The Flying Spaghettimonster, or whatever your Deity is named)… there ARE other reasons. Which would that be?

  1. How ‘Instagrammable’ the holiday will be – 40.1 per cent
  2. Cost/Availability of alcohol – 24 per cent
  3. Personal development – 22.6 per cent
  4. Chances to experience the local cuisine – 9.4 per cent
  5. Opportunities for sightseeing – 3.9 per cent

So basically,Millennials want to go abroad and get utterly drunk while Instagramming sights and foodporn, thus improving their online ratings and developing themselves into an online celebrity.

But seriously? How on earth could you expect to increase “personal development” if you let external motivations guide your choices? Don’t go places because others will like you being there. Go places where … I dunno… you actually want to BE!





  • March 31, 2017 - 9:24 am | Permalink

    Great post!

  • shahin
    March 31, 2017 - 9:39 am | Permalink

    I fully agree with you. We ahould not perplexed or allured by others choise or advertisement to choose our travel place. Ofcourse check it by your personality type that click with your desire.

  • April 1, 2017 - 5:21 pm | Permalink

    Great ideas 🙂

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